Sponsor Tool-Kit

We are excited to have you join us for Women In Product Conference 2019. Below you will find some important contact information, event details and dates to add to your calendar.

Event Summary

We expect to have approximately 2,000 women currently working in tech product management attend this year's conference.  Based on last year attendees we will have women at all career stages who are looking to expand their skills and knowledge, unlock their potential and who aspire to be leaders in product and in tech.  

Venue Details

Hilton Union Square
333 O'Farrell St, San Francisco, CA 94102
The Sponsor Pavilion is located in the Yosemite Ballroom

Exhibitor/Sponsor Timing

Move-In:  November 11, 2:00-6:00pm

Booth Hours: November 12, 7:30am-5:30pm

Move-Out: November 12, 5:30pm-9:00pm

Key Points of Contact

Sponsor Logistics Manager - Kara Foley
Sponsor Sales Director - Carol Gustaveson
Exhibits and Electrical Provider - Freeman
AV and Internet Provider - PSAV


Important event information general attendee communication details can be found on this Sponsor Confirmation Page.


Audio Visual

The onsite AV provider is PSAV. It is highly recommended that all AV equipment be rented exclusively through PSAV.

AV Order Form

Please note if you choose to bring in your own equipment, you will be required to use local 16 labor which will need to be coordinated through the union directly.


All company employees and booth staff will need to be registered for the event. Each level receives a specific amount of complementary General Attendee and booth staff registrations.

Company specific sponsor registration codes have been emailed separately, please reach out to Kara Foley with any questions.

Booth Staff - These passes are for those who will primarily stay in your booth. This pass includes Expo access, networking activities, and food & beverages, but does NOT include access to the keynote or breakout sessions, the Executive Lunch, or the PostCon workshops.

General Attendees - These passes provide access to all event activities except the Executive Lunch and PostCon workshops.

Pass Allocations:


Booth Packages

Booth furnishings are provided by Freeman Exposition Services. Full details can be found in the Freeman Service Kit.


Dress Code

Conference attire is business casual for all events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.


All electrical in the Yosemite Ballroom (expo floor) is provided by Freeman. All sponsor levels will come with one standard 5amp power outlet. If additional power is required, please refer to the Freeman Service Kit.

Exhibit Hours

Exhibits will technically be open during all published event hours, however please note that the busiest times for booth traffic will be during networking breakfasts, scheduled conference breaks, and lunch. It is generally fine to minimize booth personnel during times when sessions are taking place.

Networking and Meal Break times:

  • Breakfast before Keynote - 7:30-9:00am

  • Morning Break between sessions - 10:30-11:15am

  • Lunch - 11:45am-1:15pm

  • Afternoon Break between sessions - 2:00-3:30pm

  • Afternoon Break before closing Keynote - 4:00-4:30pm

Floorplan & Booth ASSIGNMENTS

View the current floorplan

Hotel Sleeping Rooms

A block of rooms is being held at the Hilton San Francisco Union Square. Reservations must be made by October 10, 2019.

Book your room.

Internet / Telecommunications

All internet services are supplied by the in-house provider, PSAV. 

Sponsors will be allocated approx 20Mbps of bandwidth to share. It is not intended for booth activities and will not be reliable for sustained use.

If your booth activities rely on Internet connectivity, it is essential that you order dedicated Internet services for your booth

Internet Order Form


Material Handling and Drayage services are provided by Freeman.

Details for advance and onsite deliveries are be available in the Freeman Service Kit.

Lead Retrieval

Sponsors will have access to attendee profiles within the event app, which offers contact exchanging and meeting scheduling functionality.


Sponsors are considered attendees and should enjoy the food and beverages available during programmed meal breaks. 

Private Interview Rooms

Title and Gold sponsors will have access to a private meeting room during the event. The room will come standard with a conference table set for 8 people. Please reach out to Kara Foley for additional furnishing and/or food and beverage options for the Private Interview Rooms. Please note the hotel does not allow outside food and beverage.

View the Interview Room Map

Silver sponsors will share meeting rooms 14 and 15/16, with tables available on a first come first serve basis. Each sponsor will have one cafe table and two chairs available at all times. Tables will not be assigned, in order to give sponsors the flexibility of moving further away from conversations that are already taking place in the room. 


The venue will be closed outside of event hours. That said, be sure to secure all of your valuables or take items with you if you leave your booth. Do not leave laptops, tablets, electronics or personal items such as handbags and briefcases unattended.

Sponsor Lounge 

A Lounge will be available onsite for all sponsor staff to utilize throughout the event. The exact room location will be shared closer to the event. Coffee, snacks, and a quiet relaxing setting will be provided!