Toronto Community

Welcome to the Toronto Women in Product community!  

Mission Statement

As Women in Product Toronto (WIPTO), we exist to create safe physical & digital spaces for women-identified product professionals to authentically connect with one another by listening, sharing, & learning.

The values that guide our community are: 

  • Model Diversity and Inclusion  

  • Preserve Privacy and Safety

  • Collaborate and Support Each Other 

  • Encourage Honesty and Respectful Candor 

  • Be Present and Engage

  • Be Brave 

Chapter Leads 


June 13

WIPTO & Amplitude: North Star Metric Workshop

Building a great product is difficult and requires teams to rapidly innovate and respond to changing market needs. Product-led companies have found success in using a product North Star to help guide and optimize their team's efforts towards a common goal. What is this magical North Star? Simply put, it is a metric that captures the core value that your product delivers to customers. Although the concept of a product North Star may be simple, creating the right one is certainly not.


Check out what we learned here:

April 23

Ask Her Anything: Product Leaders in our Community

In April, we brought together two established speakers in Product Leadership roles, in our first ever online event!

We hosted an intimate online webinar with two seasoned veterans in the Product world. Each of our panelists originated from an impressive and diverse background (see bios below). We touched on their journey into their Director roles, as well as discussed the intricacies and experience of being in a leadership position. If you’ve ever wondered how to progress your career towards a management position, or what it would be like to work at a leadership level, click on the link below to watch the recorded webinar. Our panelists shared a wealth of knowledge and experience.


January 24

The Art of Creating Great Products & Facilitated Networking

Women in Product Toronto was proud to collaborate with RBC Ventures to host a keynote speaker and facilitated networking. Lara Druyan is a Managing Director at RBC where she is the Head of Innovation on the West Coast. We listened to Lara Druyan's inspiring personal story and insights on the art of creating great products. We heard about her path from Product Manager to Investment Banker, Venture Capitalist, and Head of Innovation at RBC. 

You spoke and we listened - after the keynote, we led a facilitated networking activity.

December 6

Product Management at a Services Company vs. a Product Company

In December, Women in Product Toronto, was proud to collaborate with TWG to host a fireside chat with two product professionals who have traversed two sides of the product management discipline: doing product at a services company AND at a product company.

If you've ever been curious about the differences between doing product at a services company (agency, studio, consultancy) vs. a product company (start-up, enterprise, etc.) this was the event where you could have heard from women who've done both! We probed into the main differences, pros and cons, & what skills were most utilized.

In this fireside chat, Women in Product Toronto's own chapter co-lead, Alison Ma, Product Manager at crowdlinker, chatted with Nitla Cooke, Product Manager at League & Shaunna Bruton, Product Strategist at myplanet about their experiences doing product at both kinds of companies.  

We recorded the chat and you can watch it here:

November 14

Managing Bias Workshop

Unconscious biases impact what we are able to perceive about others and this has significant consequences for those designing products for a diverse and global audience. Biases also impact how we uncover problems and how we design solutions for people unlike ourselves.

In this applied workshop lead by as Jas Shukla, Principal Designer at Freshbooks and Jeremy Bailey, Artist and Creative Director at FreshBooks, we learned about unconscious biases, how they impact product design, and how to overcome them.

september 26

Paths to Product: Advice from the Women PMs at Wattpad

Wattpad hosted us in their space & we got to hear from a select group of Product Managers from their product management team. Wattpad had been an all-woman product team for the past 2 years!

These panelists came from a variety of diverse backgrounds and were at various stages of their career from just starting out to product leadership (see bios below). They discussed the variety of paths they took to get into product management & the opportunities they had taken hold of to advance their careers in the discipline.

august 15

Women in Product Intimate Dinner

Women in Product Toronto hosted intimate dinner with 15 people on Wednesday, August 15th at 7:00 pm at STELVIO.

This event was intentionally small in order to facilitate meaningful conversations. We enjoyed an intimate event with a group of kickass women in Product

june 21

Women in Product Toronto Kickoff


We wanted to hear what you wanted and valued in our WIP Toronto community. So we hosted a evening where practicing women Product Managers in Toronto got to connect with other kickass women in Product.

The agenda included facilitated discussions and activities to establish goals, structure and character for our community. There were ample networking opportunities along with drinks and appetizers to smooth the introductions.

We came, we heard, we networked, and we shared!

Want to host a WIP Toronto event? Reach out!