Amplify your #19WIP experience 

On Wednesday, November 13, build on what you learned at #19WIP by joining one of our Post-Conference Workshops. Seats are limited for these immersive, exclusive sessions led by seasoned vets who define (and redefine) the product management field. 

These hands-on sessions are geared toward working product managers -- ideally, those who have worked with products through various stages of development. You’ll draw deeply from your experiences and evolve your practice. We’ll provide food and beverages during the day to keep you fueled and focused. 

A few important notes about the Post-Conference Workshop tickets: 

  • These sessions will be hosted by local friends of Women In Product, so be sure to check the workshop description and your ticket for location details. 

  • These tickets are non-refundable: Once purchased, you cannot change your workshop.

  • Conference tickets do NOT gain access to workshops, nor do workshop tickets admit you to the conference. Don’t have conference tickets yet? Get them here.

Here’s the lineup - all workshops will be held in downtown San Francisco:

  • Lean Product Management Workshop: How to Achieve Product-Market Fit (Dan Olsen)
    Hosted by Google

  • Innovate Products the IDEO Way (Jonathan Littman & Susanna Camp)
    Hosted by Twitch

  • Resonate - A Persuasive Presentation Workshop (Duarte)

  • Designing Product Teams with Intention: Crafting Your Successful Team (Christina Wodtke)
    Hosted by Paypal

(Full details below!)

All workshop tickets are $599

Workshop + Conference = Separate tickets

We’re counting on you to join us at the conference the day before these workshops, but please note tickets are completely separate. Conference tickets do NOT gain access to workshops, nor do workshop tickets admit you to the conference. Purchase regular conference tickets here.


Lean Product Management Workshop: How to Achieve Product-Market Fit (with Dan Olsen)

In this all-day workshop, product management expert and author Dan Olsen will teach you how to achieve product-market fit. Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit.


  • Determine your target customer

  • Identify underserved customer needs

  • Define your value proposition

  • Specify your Minimum Viable Product (MVP) feature set

  • Create your MVP prototype

  • Test your MVP with customers

Dan's advice is very pragmatic and hands-on. You will walk away with tools and techniques you can apply as soon as you finish the workshop. Dan will illustrate his product advice with examples, case studies, and class exercises.

Each attendee will receive a signed copy of Dan's book 'The Lean Product Playbook.'

MEET YOUR TRAINER: Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product.

Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates, Medallia, XING, Financial Engines, and One Medical Group.

Innovate Products the IDEO Way
(With jonathan littman & Susanna camp)

Join this immersive action-oriented lab that reveals the secret behind great innovators. By adopting the face of the anthropologist, the cross-pollinator, the experimenter and the experienced architect, teams can learn to build breakthrough products and create winning customer experiences. Jonathan Littman and Susanna Camp introduce participants to the key methods and strategies for finding, prototyping and developing great products. IDEO is the premier firm driving today’s trends in innovation practices, human-centered design and design thinking. This lab engages many of the firm’s best practices for product exploration and design for services, physical products, apps and online platforms. Ideal for product managers, innovators, brand experts, startup teams, and entrepreneurs.


  • Discover the core IDEO learning personas

  • Find your strongest face. Build your best team

  • Map the customer journey at SF’s Ferry Building (a vibrant “living lab” to study products and user experiences)

  • Pinpoint successful cross-pollinators and experience architects

  • Build better customer journeys & unlock cross-pollination opportunities with Ideation Sprints

  • Find your Big Idea: Product design deep-dive

  • Awards/Takeaways/Next Steps

MEET YOUR TRAINERS: Jonathan Littman’s bestselling books with IDEO have sold 750,000 copies worldwide and have been published in 20 languages. Jonathan leads seminars and delivers keynotes on entrepreneurship, startups, and innovation in the US, Europe and China. He is an expert on innovation, tech ecosystems, startup culture and entrepreneurism. An adjunct professor at the University of San Francisco, Jonathan leads innovation and design thinking immersive labs for executives and MBA candidates from15 countries from Europe, China and Latin America. Jonathan is the creator of, an online innovation hub that publishes case studies about entrepreneurship and innovation, and Start20X, an online tool to gauge the talents, capabilities, and readiness of startups and growing enterprises.

Susanna Camp is an editor and journalist specializing in emerging technology and business trends. She is the Editor-in-Chief of, and a super connector in the tech ecosystem of San Francisco. Susanna was an early team leader at Wired magazine, where she led the creation of one of the first online communities, and has also worked on the staff of Macworld, PCWorld, and Outside magazines.

Jonathan and Susanna are currently collaborating on a new book on global entrepreneurship, The Entrepreneur's Faces: How Makers, Visionaries, and Outsiders Succeed.


Persuasion is the currency of business communication - and those who master communicating through presentations rise faster than their peers, reach more customers than their competitors, and turn ideas into groundswells.

Resonate establishes a new method of content development that dramatically improves persuasive communication.

Topics include:

  • The Power and Structure of Story

  • The Presentation Form™ – the shape of great communications

  • Audience Journey™ – and your role as the presenter

  • The StoryMap™ – writing content that resonates with your audience

Using the StoryMap, attendees learn to understand the context of a presentation, to work within a story framework, create audience empathy and emotional appeal, generate unique ideas, group and arrange messages for greater impact, and strengthen their structure with story attributes and S.T.A.R. moments. Throughout the day, attendees vet their ideas in peer groups, and receive realtime feedback to build meaningful content that compels people to take action.

Each attendee brings a presentation that he or she must rewrite. Attendees won’t need their computers. We’ll spend the day crafting meaningful messages, sharing with peers, and creating content without the help of application software – we call this “working analog.” All attendees will receive a copy of Resonate, Present Visual Stories that Transform Audiences.

ABOUT DUARTE: Duarte has researched history’s most effective speakers and speeches and created presentations for some of the world’s biggest companies. We found that transformational presentations use story principles. From those insights, we developed a persuasive presentation course to teach you how to resonate with your audience and make a difference.

Designing Product teams with Intention: Crafting your Successful Team (with Christina Wodtke) 

It’s time to give teams the same attention and craft we give our products. Christina will share lessons from top companies in the Silicon Valley that apply to anyone who functions as part of a team: equally applicable to managers and peer leaders, these approaches will make your team thrive. Awesome products come from awesome teams, so it’s time to stop doing business as usual: learn how to design a team for maximum impact.

Christina knows how to design and inspire diverse teams to work together, going all out in pursuit of a single, ultra-challenging goal - this full-day workshop is an intimate opportunity to learn her proven results-forward methodology for product team design. Christina will take you into the factors that inform strategically crafted product teams, and address the core question:  why do some product teams break while others thrive? 

You will consume many post-its as you explore:

  • Cultural tensions facing teams

  • Cadences of winning product teams

  • Setting norms, and why they matter

  • How to use OKRs to help teams define, tackle and realize big goals in a methodical way (leaving nothing to chance!)

  • Organizational learning and teams

  • Feedback for individuals and for teams: How regular check-ins can keep you on track to success

MEET YOUR TRAINER: An established thought leader in Silicon Valley, Christina is a “curious human” with a serious resume. Her past work includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others, as well as founding three startups, an online design magazine called Boxes and Arrows, and co-founding the Information Architecture Institute. She is currently a Lecturer at Stanford in the HCI group in the Computer Science department.

Christina teaches worldwide on the intersection of human innovation and high-performing teams. She uses the power of story to connect with audiences and readers through speaking and her Amazon category-bestselling books. Christina’s work is personable, insightful, knowledgeable, and engaging.